Benchmarks are a great way to allow listeners to get to know radio personalities and show off character traits. The best are embedded into the fabric of a radio show, and involving listeners is a clever method. Here are some benchmark ideas to end phone calls.
In this article, I share several ideas on how to build benchmarks into phone calls. Including:
- 3 ideas severy show could start using immediately to add memorability to call-in segments.
- A great example (and my favorite idea) from The GetUp Crew on Hot 96.9 in Boston.