Benchmarks are a great way to allow listeners to get to know radio personalities and show off character traits. The best are embedded into the fabric of a radio show, and involving listeners is a clever method. Here are some benchmark ideas to end phone calls.

In this article, I share several ideas on how to build benchmarks into phone calls. Including:

  • 3 ideas severy show could start using immediately to add memorability to call-in segments.
  • A great example (and my favorite idea) from The GetUp Crew on Hot 96.9 in Boston.

Benchmark Ideas to End Phone Calls


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