Ask most broadcasters about benchmarks and they start talking about features. semantics, you say. Splitting hairs, you say. In some ways, perhaps that is correct. But they are not at all the same thing. but they serve very different roles on a show. This article explains how benchmarks work for radio shows. Including:

  • The difference between benchmarks and features
  • Why both are important, but benchmarks have more value. 
  • Examples of benchmarks that define character and personality. 

Benchmarks and Features

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