Ask most personality or programmer about benchmarks, and they will probably start talking about their features. But they are distinctly separate.

We use the term “benchmark” frequently, but it is often misunderstood. More often than not, it’s used to identify a daily or weekly feature that’s performed and promoted at specific times, like Hollywood Gossip or a “song of the day.”

Those aren’t benchmarks. They’re features.

Yes, benchmarks can also be features. If they are, that’s great. James Corden’s Carpool Karaoke is an example, or David Letterman classic Top 10 list).

But features don’t automatically gain benchmark status, no matter how often you perform it.

What Are Benchmarks?

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