In the race to become the dominant at-work listening station, many programmers have embraced a popular tactic: Commercial-Free hours during the workday or Non-Stop Blocks during the 9-to-5 grind. The idea is straightforward: fewer interruptions mean fewer chances for listeners to bail out. Removing listening off-ramps works—up to a point. But there are other factors to consider, and maybe it’s time to rethink your strategy by evaluating the best times for commercial-free programming.
Optimize For Nielsen: The Best Times For Commercial-Free Programming
