It’s time radio programmers and personalities take advantage of existing free resources and implement proven strategies for better morning show promos. Did you know that a significant percentage of your radio station’s post-morning show audience never tunes into your morning show? It’s true. In some cases, as much as 80% of the station’s total cume doesn’t listen in the morning. That’s a huge audience that already likes the station, but most stations aren’t promoting to that audience.
This article contains details of proven strategies for better morning show promos. Including:
- A significant percentage of afternoon/evening radio listeners haven’t tuned into morning shows, highlighting the need for better promotion.
- Five free (as in no-cost) strategies to boost morning show awareness.
- How implementing these strategies can increase awareness, ratings, and listener loyalty for morning radio shows.