Wednesday, May 18, 2022

How To Treat a Radio Contest Player On The Air [audio]

I love this so much, for a bunch of reasons. But most of all, for the way this show knows how to turn a listener into a star on the air. It's a perfect...

A Brilliant Example of Fan Marketing

Radio stations are struggling to maintain attention and loyalty in an ever-expanding world of increased competition, causing many smart broadcasters to rethink their strategy. Building a brand around having the biggest reach is no...

3 Programming Rules that Make No Sense

Program Directors are notorious for establishing rules for their air staff. Programmers love to make programming rules. It makes things easier to manage, but rules can suck the life out of the sound of...

3 Ways to Impact Ratings by Thinking “Outside-In”

Radio is a peculiar industry that touches all aspects of a programmer’s life. Stations demand so much time and attention, it is hard to maintain perspective. It's easy to think inside out, from the...

All Breaks Are Important, But Not Equal

Listeners constantly form opinions and make decisions on whether or not it’s worth their time to stay tuned to a radio show. They tune in and tune out, often switching stations after stopping for...

Want Superstar Radio Talent? Here’s What To Look For

Dynamic radio personalities are the key to radio's future. But not all talent is created equal. Today's broadcasters should be on the hunt for superstar radio talent with the power to transform a station...

The Magnetic Power of Personal Stories

Ah, the power of personal stories. Evidence of the power of storytelling is everywhere, and it has become clear once again that the ability to relate personal experiences from your life is one of...

The Most Powerful Word in Marketing

Want to increase response for promotions and contests? That can be done through language. Use the right words and response rates can soar. But there's one word that delivers more response. It's almost like a...

Here’s Why You Should Have Branded Radio Features

Air personalities are a funny bunch. They love the idea of open breaks, where they are free to create original content and tell stories that showcase character and personality. But they are often biased...

How To Really Get More At Work Listening

Programmers constantly try to find the Holy Grail for ratings growth. Most focus on occasions of listening, which is a valid concept, but isn't really a strategy. Still, it's proven that attracting existing listeners...

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How To Brainstorm Original Halloween Ideas

Mining your life for stories is a great exercise to come up with unique personal stories.  And with a little creativity, the team will...
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