Every radio station needs more fans. Sure, it would be nice to have a larger audience base overall. But really, there are enough current listeners in most stations’ audiences to drive significantly higher share if we can just activate them and turn them into loyal, devoted followers of the brand. A good tool for that could be to create a station book club led by high-profile personalities.
This article explains how to create a radio station book club that drives new cume, excites loyal fans, and is highly promotable on social media. Including:
- Explaining the concept and why it works.
- How to activate a community of fans to promote the brand to their friends.
- Details on how to promote and market the book club.
- An example from Life 102.5 in Madison.