Feature Strategy and Execution

How to Brainstorm Feature Names and Pick a Winner

A great feature name is never an accident. It is the outcome of structure, curiosity, and deliberate creativity. Most shows rush this step, which is why so many features end up with obvious labels that sound like working titles rather than brands. First, yes, you need a feature name. Second, understand there’s nothing wrong with adopting, borrowing, or stealing a good name and making it your own. But if you want a unique brand, there’s a process for that. Here’s how to brainstorm feature names for an original and effective outcome.

How to Brainstorm Feature Names

Membership Required

You must be a member to access this content.

View Membership Levels

Already a member? Log in here

Go Deeper

Ready to level up your radio career?

Get access to thousands of articles, features, games, seminars, and expert advice from Tracy Johnson and the Insiders team.

0:00
0:00