Every station has a signature sound, but not every station has a voice. And that is the difference between a brand people scroll past or click away from and a brand they feel connected to. What is your station’s Brand Voice Bible? This is more than writing sweepers or liners. It goes beyond your production library of zips and zaps to add energy (or is it noise) to the sound of your station. A Brand Voice Bible gives your station a living, breathing identity that speaks with confidence, consistency, and a whole lot of personality. Think of it as your North Star for carving out a reason to exist with your audience.
The Brand Voice Bible: How to Sound Like You on the Air
