Radio stations need to reevaluate programming clocks. But more than that, programmers and personalities must learn how to earn extra quarter hours by maximizing existing clocks. Applying common sense principles will help you know when to break for commercials. This is not strictly about clock management or format execution. This is about show biz and the practice of enticing your audience to spend another quarter-hour, regardless of where stop sets are placed.

When To Break For Commercials

______________________________

This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In