Radio stations need to re-evaluate their programming clocks. But more than that, programmers and personalities need to learn how to earn extra quarter hours by learning when to break for commercials.
This article explains how to generate more time spent listening by knowing when to break for commercials. Including:
- Why do programming techniques actually cause listeners to listen less, not more.
- Finding high suspense moments to keep listeners glued to the radio.
- Examples of turning a story into multiple parts by stopping at just the right time.