Breakfast With Your Show is a promotion that takes advantage of one of radio’s strengths: Connecting with listeners personally by letting them interact with the stars!
Breakfast With Your Show
When considering this idea, it’s easy to think it couldn’t possibly work. It’s too simple. It doesn’t reach enough people. It sounds small-time. But this may be one of the most effective promotions a station can offer because of the nature of the listener experience.
There’s a strong relationship between listeners and air personalities, and making deep connections is valuable in building true fans.
The audience would love to meet their favorite show to see how the magic happens. Allowing them into your world, it becomes a cherished, talked-about moment.
One winner was ecstatic.
I never thought I’d get to do a thing like that, ever. That’s beyond my wildest dreams!
This is far more effective than delivering doughnuts or lunch to a workplace.
The promotion is virtually free, and it’s easy. It takes time to organize and do it right, but it’s well worth it.
