A strong personal brand is one of the most important things you can develop, but it takes a considerable amount of time, attention and effort. Just because you have a radio show doesn’t mean you’ll have success. And just because you’re being heard doesn’t mean you are on the path to build a personality brand.

Instead, you have to work to give yourself the best chance to end up with a desired outcome.

But the results a great personal brand? Definitely worth it.

In working with air talent, I’ve learned that no two shows are created equal. Every personality has strengths and weaknesses. That’s part of what makes this such an exciting and interesting business. And, while there’s no such thing as the perfect air talent,┬áthere are 5 key personality traits every air talent needs to win.

Traits That Build a Personality Brand

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