You have probably seen the articles on the power of email marketing and having a direct relationship with a smart database. But have you considered how you could benefit from it? Radio stations technically “own” the audience, but that doesn’t mean you can’t build your own audience database and have a direct relationship with listeners. The key to independence is controlling your audience, not just borrowing the station’s platform.
Build Your Own Audience Database
If you ever leave the station (or are downsized), you want to take your audience along. Perhaps you’ll start a show on another station, launch a podcast or YouTube Channel, or become a brand spokesperson. Wouldn’t it be great to increase your results by communicating directly with your audience?
This database can be used for email marketing, newsletters, podcasts, event promotions, and independent content monetization. Many personalities get cut off from fans after leaving a station—this prevents that from happening. Here’s what you can do now to bulletproof your future:
