A radio personality may have the best content on the planet, but without users finding access to it, some of the impact is wasted. Great content is a terrific entry to discovering a personality. And social media is a fantastic way to attract potential listeners. That’s why it’s important to build your Twitter audience.
Twitter is a powerful tool that can spread a brand’s popularity quickly. And many personalities are active on the platform. But many stations miss the point on how to build a following.