You probably agree that having an audience fall in love with personalities is a good thing. If you don’t agree with that, stop reading now. But many broadcasters believe locked-in features are old-school. There’s a growing trend that wants to just run on the microphone and shoot from the hip. They’re wrong. Features contribute directly to building fans. They are a must-have building block for almost all shows.

This article explains why features are an important building block for developing a winning radio show. Including:

  • How listeners become fans through 5 stages of growth.
  • The role of features in establishing listening patterns to develop a fan base.
  • How to use features to create a “wedge” that attracts more listening.

Building Blocks