Music Programming

Music Research: Asking About Burn Is Useless

Programmers want to know everything possible about every song. The more detail and insight, the more we can fine-tune the playlist. It’s part of the pursuit of a perfect radio station. But losing touch with the audience is accessible in the endless chase for data. One example of that is asking about burn in music research.

Asking listeners if they are tired of a song is useless because the results are redundant. At worst, including a separate question about burn can damage scores of the biggest, most popular hit songs.

At best, you already have the information.

Asking About Burn Is Useless

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