Programmers want to know everything possible when making music decisions. That’s understandable. The more detail and insight, the more we can fine-tune the playlist. It’s part of the pursuit of a perfect radio station. But in the endless chase for more information, we often create radio stations out of step with the audience. And one cause of that is asking music research respondents about burn.

Asking whether listeners are tired of a song in a survey is useless because it’s redundant.

At worst, including a separate question about burn may be damaging scores of hit songs. At best, you don’t need the question because you already have the information.

Five Reasons Music Burn Questions Are Useless


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