Programmers want to know everything possible about music. The more detail and insight, the more we can fine-tune the playlist. It’s part of the pursuit of a perfect radio station. But in the endless chase for data, stations often lose touch with the audience. And one cause of that is asking music research questions about burn.
This article explains why asking about burn in music research is useless. Including:
- The five key reasons radio stations should stop asking about burn when conducting music tests.
- Why asking a burn question is redundant.
- Strong evidence that shows how stations trying to reduce burnout in music are driving listeners away.