Radio stations spend a lot of time and money chasing listeners. But many stations put too much emphasis on attracting more listeners when they should concentrate on the value of fans.

This calculator will show you how to calculate the value of your database and reveal the importance of nurturing a fanbase.

______________________________

This content is available only for Pro Monthly and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In