Here’s a philosophical point every show should adopt: Every time a caller is on the air, they become a cast member. When listeners talk on your show, they represent your show. So, shouldn’t they sound like they fit? That doesn’t mean. they must conform to your opinion. However, they should sound like part of the team. This trick turns callers into friends by making them sound more intimately connected to the show.

How To Turn Callers Into Friends


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