When a personality can tug at the heart, listeners will never forget. When you combine that heart with cash for Christmas, you have the potential of a powerful, memorable on-air contest.
This is a key part of the big-picture recipe for strong air personality brands.
Christmas is an obvious (and effective) time to make emotional connections with the audience. This is especially strong if the stories you tell are local, personal and targeted.
Cash For Christmas Promotion
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