Casting a radio show is hard. Managers and programmers invest a lot of time and energy into finding the perfect mix of personalities to attract fans and deliver ratings. While there’s no single formula that works every time, a cast of three personalities is the ideal balance.

This article explains why 3 is the right number of personalities when casting a radio show. Including:

  • Why casting a radio show with three personalities works so well.
  • How to apply the concept with diverse character types.
  • Casting shows with more than three personalities.

Casting A Radio Show


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