Managing air talent isn’t that complicated. Most are easy to get along with. Sure, some are difficult. But either way, the recipe is the same. Just Catch Them Doing Something Good, and reward them for it.

In this article, I’ll share simple tips for creating a positive relationship with radio personalities and inspiring great performances. Including:

  • The principle of Catch Them Doing Something Good…and why it works.
  • How to reinforce great performances with affirmation.
  • How and why accenting positive behavior produces faster, sustainable growth.

Catch Them Doing Something Good


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