A lot of personalities lead charitable promotions in their communities. Blood drives. Food drives. Sock drives. They’re great causes, but most of the time they get lost in the overwhelming volume of campaigns that benefit others. Coats for the Homeless is a little different because it reaches our audience emotionally.
This is one that stands out. It’s simple. And it really, truly makes a difference.
Encourage your audience to donate winter clothing to the homeless. But not through an agency. Directly. By hanging jackets, coats, blankets, mittens, scarves and hats on light posts in your city.