Play Doh for Kids turned out to be a brilliant cause marketing campaign for Contemporary Christian station Life 102.5 in Madison, Wisconsin.
Every school is under-funded. They all need supplies, computers and just about everything you can think of in the classroom.
Your station could call attention to the problem, but then you’d spend a lot of airtime shouting into the air about a broad range of issues and solutions that is also being addressed by many other causes. And it has that feeling of being negative, of talking about how under-funded the school system is.
But talking about Play Doh? Oh yeah!