Play Doh for Kids turned out to be a brilliant cause marketing campaign for Contemporary Christian station Life 102.5 in Madison, Wisconsin.
Every school is under-funded. They all need supplies, computers and just about everything you can think of in the classroom.
Your station could call attention to the problem, but then you’d spend a lot of airtime shouting into the air about a broad range of issues and solutions that is also being addressed by many other causes. And it has that feeling of being negative, of talking about how under-funded the school system is.
But talking about Play Doh? Oh yeah!

How To Execute Play Doh For Kids


Subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In