Socks for the Homeless is a great idea to make a difference and stand out in a very different way. Plus, you can activate your audience quickly and easily.
It’s common to help the homeless, especially around holidays in cold weather cities. Food drives or collecting and distributing blankets are great causes. But if you’ve ever been part of one of these promotions, it’s easy to get the feeling that it’s not making enough of a statement for your station or show.
Socks for the Homeless works because it’s not ordinarily done, and you can tell great stories with this idea. Collecting socks is easy to promote, easy for your audience to afford and easy to collect and distribute.
The key that unlocks the campaign’s power is your ability to tell stories and create empathy for those who need the socks.
Here’s how you can do it: