I’ll start by saying I LOVE testimonials as part of station imaging. And, celebrity testimonials are effective on the air. Nothing sells a radio brand better than a sincere, well-produced story from a passionate listener or celebrity. Their recommendation is highly valuable. But only if those listener testimonials are believable. And many radio testimonials are not.

This article explains how to get celebrity testimonials that work. Including:

  • Keys to an effective testimonial strategy.
  • The value of a testimonial with specific copy points.
  • How to make a greater impact with testimonials.

Celebrity Testimonials

______________________________

This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In