I’ll start by saying I LOVE testimonials as part of station imaging. And, celebrity testimonials are effective on the air. Nothing sells a radio brand better than a sincere, well-produced story from a passionate listener or celebrity. Their recommendation is highly valuable. But only if those listener testimonials are believable. And many radio testimonials are not.
This article explains how to get celebrity testimonials that work. Including:
- Keys to an effective testimonial strategy.
- The value of a testimonial with specific copy points.
- How to make a greater impact with testimonials.