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One of the trickiest parts of casting a radio show┬áhas nothing to do with finding great talent. That should be a priority for each cast member. Nor is it about identifying hosts and cohosts. That’s a little tougher, but strong management can work through that process. The hardest part is getting character roles right.

In this article, I explain the importance of casting a radio show with complementary character roles. Including:

  • How to identify character roles in talent.
  • The three types of character roles: Generators, Responders & Instigators.
  • Casting a show with balance.
  • Great moments and examples in casting roles.

Character Roles On Radio Shows


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