One of the trickiest parts of casting a radio show has nothing to do with finding great talent. That should be a priority for each cast member. Nor is it about identifying hosts and cohosts. That’s a little tougher, but strong management can work through that process. The hardest part is getting character roles right.
In this article, I explain the importance of casting a radio show with complementary character roles. Including:
- How to identify character roles in talent.
- The three types of character roles: Generators, Responders & Instigators.
- Casting a show with balance.
- Great moments and examples in casting roles.
