Endorsement ads are powerful. There’s no doubt about that. You probably know it because of nonstop requests from account executives to put your personality on their client’s ads. But not all requests should be granted. Air personalities must protect their brand by choosing the right partners for endorsement ads.

In this article, I explain why selecting advertising partners should be an important consideration for each personality, including:

  • How to identify if a partner is the right fit.
  • How to establish guidelines instead of taking anyone that wants to pay!
  • Why endorsements are a two-way investment, not just a transaction.
  • How to establish rules for advertisers that qualify for endorsement ads.


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