Whether flipping to an All-Christmas format or just adding songs to an existing format, radio programmers should follow a longstanding programming guideline: Play the hits. But what are the Christmas hits? There are so many to choose from and it doesn’t make sense for most stations to conduct a full music survey just for holiday songs. Fortunately, P1 Media Group provides the answer.
In this article, I share current research and advice for programming Christmas songs on the radio. Including:
- What are the top Christmas hits?
- Key findings and takeaways from the P1 Media Group research project.
- Download the spreadsheet to play the highest-testing, most popular songs.