Whether flipping to an all Christmas format or just adding songs to the existing format, radio programmers should follow one longstanding programming guideline. Play the hits. But what are the Christmas hits?
In this article, I share current research and advice for programming Christmas songs on the radio. Including:
- Identifying the top Christmas hits.
- Key findings and takeaways from the P1 Media Group research project.
- Download the spreadsheet to play the highest-testing, most popular songs.