Going into the holidays with a commitment to Christmas programming is a format change. Whether you’re going all-Christmas or competing heavily against The Christmas Station, make sure your audience can tell it’s Christmas without even hearing a song. The jingles are different. The voices are warmer. The sleigh bells sneak into everything. Done well, your station feels like Christmas long before Bing Crosby shows up. Christmas imaging and branding play a major role in your strategy.
Christmas Imaging and Branding
