The opening line is your first and best chance to grab a listener’s attention. The spark ignites interest and sets the tone for a story, feature, or entire segment. Like a powerful opening scene in a movie or an engaging first sentence in a novel, a strong opener in a radio segment sets the tone and builds anticipation. And that’s a challenge. It’s hard to find a clever hook.

Fortunately, here’s a shortcut to win the never-ending battle to Master The Setup.

Five Ways To Find A Clever Hook


This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In