The opening line is your first and best chance to grab a listener’s attention. The spark ignites interest and sets the tone for a story, feature, or entire segment. Like a powerful opening scene in a movie or an engaging first sentence in a novel, a strong opener in a radio segment sets the tone and builds anticipation. And that’s a challenge. It’s hard to find a clever hook.
Fortunately, here’s a shortcut to win the never-ending battle to Master The Setup.