A key aspect of making content sticky is building anticipation for the outcome. Most performers believe this happens in execution. Some even build to the conclusion by dropping breadcrumbs along the path to payoff. Accomplished storytellers understand the importance of a powerful setup that captures attention in the first few second. But teases are an integral part of the mix. A cliffhanger tease is a key component of building suspense, but much can go wrong when creating this type of tease.
Types of Teases: The Cliffhanger Tease
