Many radio stations strive for success by manipulating stop sets to allow for longer commercial-free sweeps in the market’s most listened-to quarter hours. Does it work? Well, there are pros and cons. But this commercial-free strategy works and could be a great option to consider.

In this article, I share a strategy for promoting commercial-free programming. Including:

  • The circumstances in which a no commercials sweep makes sense.
  • How to leverage a commercial-free sweep.
  • How to perform within a no commercial sequence.
  • Getting out of the sweep smoothly.
  • Where to redistribute commercials.

When Commercial-Free Makes Sense


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