Many radio stations enjoy success by manipulating a stop set strategy to allow for longer commercial-free in the market’s most listened-to quarter hours.

In this article, I share a strategy for promoting commercial-free programming. Including:

  • The circumstances in which a no commercials sweep makes sense.
  • How to leverage a commercial-free sweep.
  • How to perform within a no commercial sequence.
  • Getting out of the sweep smoothly.
  • Where to redistribute commercials.

When Commercial-Free Makes Sense

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