Many radio stations build a strategy around being “the most music”, but that claim doesn’t hold up when listeners compare stations against other forms of entertainment. Even commercial-free tactics don’t hold up against streamers that are always commercial-free. That’s why broadcasters need to rethink the strategy.

This article explains how to set up a commercial-free strategy for a music-based station. Including:

  • Should stations try to compete for “fewer commercials”?
  • The dark side of a commercial-free strategy.
  • Does it work for high-profile personality shows? 
  • Who should do it…and who should not.
  • A radical idea regarding promoting it.
  • Best practices for stations implementing this strategy.

The Pros And Cons of Commercial-Free


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