As human beings, we all respond to a sense of order. We’re simple creatures that respond well to simplicity, clarity, and familiarity. When we can’t understand what’s happening, we run for cover. Confusion is stressful, and we have learned to avoid stress. This has profound implications for radio shows.
In this article, I explore how confusion is the #1 cause of listener erosion. Including:
- Why and how listeners become confused.
- The importance of resetting the scene.
- How to control and manage chaos arising from too many voices on the air.
- Why it’s important to be familiar and comfortable…yet surprising.