There are many ways to turn a relevant story into an entertaining topic. Each show has (or should have) favorite brainstorming methods during show prep sessions. Regardless of your technique, shows that combine familiar references (nostalgia) and contemporary, relevant topics are a recipe for success. Combining the familiarity of past references with current topics creates a potent mix, a blend we refer to as contemporary nostalgia. Here’s how it can be a game-changer for your show.

Nobody wants to live in the past, yet tapping into the past makes more powerful connections than trying to excite the audience about something new and now. Nostalgia, the sentimental longing for days gone by, has an emotional pull that can be incredibly potent. When combined with current and relevant content, it becomes an even more powerful tool.

Contemporary Nostalgia