If listeners hear a promotion coming, the tease isn’t clever enough. It hasn’t been prepared properly. Teases aren’t just promotion. And teases are more than commercials for upcoming content. They’re actually content themselves. That’s why the content tease is one of the most valuable types of teases.

In this article, I share how to promote upcoming segments with the content tease. Including:

  • How other media uses this technique.
  • The master of teasing – Casey Kasem – used this technique often.
  • How to build interest in content…and pay it off later.
  • Examples of how to keep listeners tuned in for the payoff.

The Content Tease


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