If listeners hear a promotion coming, the tease isn’t clever enough. It hasn’t been prepared properly. Teases aren’t just promotion. And teases are more than commercials for upcoming content. They’re actually content themselves. That’s why the content tease is one of the most valuable types of teases.

The best teases are often disguised as content. The audience never realizes they’ve been promoted. And who wins? You do!

The Art of a Content Tease

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