As you plan and prepare a contest strategy, or any individual promotion campaign, stop for a moment and think: What are you really trying to achieve? Many times, stations run off and execute good tactical contests or promotions without having a broader contest strategy in place.

Start by knowing why you want to execute this idea. There are only four reasons and “because it sounds like fun” is not one of them.

Tick all four boxes, and you have a total winner! And there are some promotions can do that in the right circumstances.

4 Reasons for a Station Promotion

But how can you know for sure if the promotion is worthy? Here’s an outline to serve as your guide:

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