Some phrases that seem synonymous are annoying because there are often distinct differences that can profoundly impact radio stations. For example, some broadcasters use terms like features and benchmark interchangeably, but they are different. Benchmarks are better than features. Teases share traits with hooks, but they are different. You may think it’s splitting hairs, but successfully executing these principles relies on fully understanding them. The same is true of contests and games. Contests are not games, and games are not contests.
Contests Are Not Games
