Most radio stations conduct contests and promotions, especially during ratings periods. There’s a good reason for it, too. Ratings respondents are far more likely to participate than non-ratings respondents. But, as we’ve been warning you for years, most stations are failing to maximize their contesting strategy. And now there’s evidence that an alarming percentage of your audience thinks contests are rigged.
This information should scare you to death. It cuts to the very core of the industry’s integrity and credibility.
Published by Carolyn Gilbert and her team at Nuvoodoo, there are several important findings that should get your immediate attention.