Most radio stations conduct contests and promotions, especially during ratings periods. There’s a good reason for it, too. Ratings respondents are far more likely to participate than non-ratings respondents. But, as we’ve been warning for years, most stations fail to maximize their contesting strategy. And now there’s evidence that an alarming percentage of your audience thinks contests are rigged.
In this article, I’ll share research findings that indicate radio listeners believe contests are rigged and what radio stations can do to fix it. Including:
- Conclusions from Nuvoodoo research that show the lack of confidence and trust.
- The startling reasons listeners have lost confidence in radio stations.
- Specific, critical steps radio stations should take now to fix this problem.