Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners, seducing them into more and more appointment tune-ins, and gives you a dynamic digital, social, and mobile utility that spreads beyond your station’s cume.
This article explains how to play Crack The Code. Including:
- An explanation of the game and how to play.
- Keys to playing and managing the details.
- How to set up a prizing structure.
- Options and variations for playing.