Here’s a secret. And you’ll think, “Of course. How obvious.” Some will wonder why it’s a big deal. But for a few, this will be an “aha” moment. The light will come on. Things will fall into place. This secret is profound yet simple and is the key to generating creative content that can’t be duplicated.
But first, here is a story about two segments airing on the same day. Both had great potential. Each was well prepared, and the execution was tight. One was full of life, while the other was flat and uninspired.
