The Holy Grail of radio programming is to convert cume to fans. After all, fans have infinitely more value in affecting TSL (time spent listening). Stations spend a lot of time fine-tuning a strategy to get more P1 listening, only to conclude that attracting significantly more listening is a moving target. But is it a waste of time? What if the key to winning fans is more random? Here’s an interesting approach that could change how you program. It’s based on chaos theory. And that may make more sense than any other explanation for how listeners behave.
This article explores an interesting concept of how to convert cume to fans. including:
- How chaos theory works.
- The possibility of chaos theory applying to radio programming.
- 3 ways stations can convert cume to fans.