You’ve spent years honing your ability to connect with listeners, tell compelling stories, and deliver messages that stick. Meanwhile, businesses are trying to develop audio and video content that attracts an audience. However, small-to-medium enterprises (SMEs) often struggle to translate their expertise into engaging content. They may be experts in their field, but lack the ability and technical skills to create a podcast that resonates. That’s where you come in. This guide will walk you through launching custom podcasts for businesses, leveraging your radio skills to help them build their digital presence and turning your talent into a new revenue stream.
Chris Brogan, a former radio host turned podcast consultant, built a career helping entrepreneurs create niche podcasts. He focused on actionable content, not just branding fluff, which resonated with small business owners.
