Broadcasters that want higher ratings (and who doesn’t?) often misunderstand the key to increased ratings. Strategies to win The Ratings Game are designed to put stations in a position for success. But the moving parts of the rating process cause many strategies to fail. The solution is Daily Cume.
This article explains how Daily Cume is the key to rating growth. Including:
- How Daily Cume drives higher shares.
- Data supports the importance of this concept.
- 3 ways to increase Daily Cume on any station.