Broadcasters that want higher ratings (and who doesn’t?) often misunderstand the key to increased ratings. Strategies designed to play The Ratings Game are created to put stations in position for success. But there are so many moving parts to the ratings process, sometimes those strategies simply fall flat. So where should attention be placed? The answer is simple: Daily Cume.
This article explains how Daily Cume is the key to ratings growth. Including:
- How Daily Cume drives higher shares.
- Data that supports the importance of this concept.
- 3 ways to increase Daily Cume on any station.