Everything on the radio should be designed to appeal to emotions. That isn’t a big surprise, because we all make choices based on emotions, not facts or logic. But how about contests and promotions? Listen to most radio giveaways; it doesn’t take long to realize they’re generally robotic and mechanical. One reason is to save time, and another is to specifically target passionate contest players likelier to participate in the ratings process. But what if you design games to appeal to emotions and still attract the contest player?
Game Theory: Design Games To Appeal To Emotions
