A signature catchphrase (or multiple catchphrases) can be a powerful tool in building a memorable 5 Star Character Brand. A catchphrase can add to a distinct personality that resonates with the audience and quickly become synonymous with your character, reinforcing your brand identity and making it easy for fans to identify and connect with you.

This article explains how to develop and effectively utilize a signature catchphrase. Including: 

  • Why a catchphrase can be valuable for a personality. 
  • Examples of popular catchphrases. 
  • How to identify a phrase that could work for you.
  • Keys to successful phrases.
  • How to implement and use it.

Developing A Signature Catchphrase


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