Throw this question out to a group of broadcasters, then be entertained. The debate over more music or more personality is a passionate one. And the battle rages on. Managers and bean counters would love it if more music morning shows work. It’s cheap, easy, and
This article explores whether more music morning shows work and if it’s a valid long-term strategy. Including:
- Why more music morning shows is the wrong approach (usually).
- How a more music approach can work in the short term but fails in the big picture.
- Proof that more music morning shows is a dead end long-term.
- Research findings that support the role of personality on the radio.