The “Dog Days of Summer” campaign is a heartwarming, community-driven promotion that leverages your station’s platform to encourage dog adoptions from a local shelter while subtly boosting listener engagement and goodwill. By setting a bold adoption goal tied to your station’s identity and focusing the heavy lifting online, this idea can become a summer staple that listeners look forward to year after year. Here’s a guide to making this a resounding success, complete with execution tips, management strategies, and creative promotion ideas to maximize its impact and make it a summer promotion hit.
Summer Promotion: The Dog Days Of Summer
