Something curious happens with strong radio personalities from time to time. They build a large audience base on the strength of a popular feature like Second Date Update or a Prank Call feature. Shows sometimes begin to envy popular features. That’s like James Corden being jealous of Carpool Karaoke!

In this article, I discuss how personalities should embrace features as their own. Including:

  • A case study of a show that found out their feature was popular – and was disappointed!
  • Why some personalities envy popular features, and how to protect against it.
  • How to leverage features for success.
  • Strategies for launching and programming features.

Don’t Envy Popular Features

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