Something curious happens with strong radio personalities from time to time. They build a large audience base on the strength of a popular feature like Second Date Update or a Prank Call feature. Shows sometimes begin to envy popular features. That’s like James Corden being jealous of Carpool Karaoke!
In this article, I discuss how personalities should embrace features as their own. Including:
- A case study of a show that found out their feature was popular – and was disappointed!
- Why some personalities envy popular features, and how to protect against it.
- How to leverage features for success.
- Strategies for launching and programming features.
Don’t Envy Popular Features
______________________________
This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.
Are you already a member? Make sure you are logged in to access this content Log In
