Something curious happens with strong radio personalities from time to time. They build a large audience base on the strength of a popular feature like Second Date Update or a Prank Call feature. Shows sometimes begin to envy popular features. That’s like James Corden being jealous of Carpool Karaoke!
In this article, I discuss how personalities should embrace features as their own. Including:
- A case study of a show that found out their feature was popular – and was disappointed!
- Why some personalities envy popular features, and how to protect against it.
- How to leverage features for success.
- Strategies for launching and programming features.