Has PPM changed how your station sounds? Probably, if only in small ways. But many stations have allowed PPM measurement to affect brand imaging. They’re convinced that since the meters are capturing listening, branding doesn’t matter. That’s a huge strategic mistake.
This article explains the importance of brand imaging, even in PPM markets. Including:
- Effective brand imaging targets emotions.
- The key to imaging is reflecting core programming principles.
- How imaging is a function of marketing.
- The path to more effective imaging.