Spend a few minutes talking to programmers and air talent about a radio show, and it won’t be long until someone asks about topics and content. Everyone is looking for a silver bullet, the perfect topic that attracts and holds listeners. This mythical topic is so relevant it can’t possibly miss the target. But that’s misplaced emphasis. Great radio segments can be about anything, even a doorknob.

A Four-Hour Show About A Doorknob?


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